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One way. Departure date. Return date. Special Assistance. Check-in online and avoid the airport queues Available flights for check-in.
Flight No: PC İzmir İstanbul - S. Check in for another flight. Reservation PNR Number. The corporation focuses on generating income from additional services such as pre-order of in-flight service, optional seat selection.
Also yield management rewards early reservation with discount rates which is determined by financial analysists. The airline excludes passenger classes such as business, comfort class.
The fleet only consists of two type of airplanes which are Boeing and Boeing This limited variety of airplanes enable reducing maintenance and service charges.
Less inventory and a limited variety of spare parts would be meeting the demands of technical service. Pegasus Airlines decreases unit costs by designing seat placement in order to maximize seat capacity of the airplane.
Moreover employees in different roles, flight attendants cleaning the aircraft or working as gate agents, decrease the staff costs.
The airline prefers short-haul destinations, short flights and fast turnaround times. Flights to cheaper and secondary airports would prevent possible air traffic delays and landing expenditures would be lower by preference of these airports.
The airline plans to form a joint venture with Air Berlin for entrepreneurship of Air Berlin Turkey which would benefit from brand image of Air Berlin and attract Turkish origined people living in Germany.
Varied discount rates for different destinations are standing out in the efforts of the company. The company has a sponsorship dealing with Galatasaray A.
The most recent promotion strategy is Pegasus Club which aims at creating customer loyalty with a differenatiated rewarding system.
The mobile phone number will be used as membership number and no other card would be required. In this way, the airline avoids fees and commisions paid to travel agencies and corporate booking systems which reduce the costs.
Within the range of prices to be determined, the organisation must take into account the price strategy of the competitors.
The services offered would be enhanced in accordance with higher classes. Instead of focusing on single segment, Turkish Airlines seeks to cover all the market.
Through this strategy, the airline retains brand equity and differentiation. Turkish Airlines has a large variety of busines partners including car rental firms hotels, airlines, sports clubs, members of Star Alliance.
In comparison with Pegasus Airlines, the diversity of the service offerings are doubtlessly more attracting. Moreover, the company benefits from the membership of Star Alliance by which a broader destination network and prive promotions of the alliance could be offered.
The corporate has some subsidiaries for different air transportation fields. Sun Express is a joint venture of Lufthansa Airlines and Turkish Airlines targeting passenger segment in the network of Germany and Turkey.
TA Technic is the division to handle maintenance services. Turkish Airlines uses network transportation system operationally.
It aims at serving in all kinds of important air transportation fields including handling, flight training, maintenance, cargo and refueling by preserving the identitiy of global airline and extending long distance flight network.
TA has reached desired level in the services and criteria about brand image of airline , on time performance, attitude and behavior of the staff, safety, baggage service, flight safety, cabin cleanliness and convenience of schedule.
The prinicples and values that Turkish Airlines has aimed to promote through their sponsorship services are reflected in their advertising campaigns.
Also the airline is the official air transporter of five Turkish football teams with championship titles, Turkish national football team.
The book has been awarded with , and many others. Please note that the tricks or techniques listed in this pdf are either fictional or claimed to work by its creator.
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